Job Description

Partner with the WFS business in developing marketing programs to support key business objectives.

Manage social media program, creating, coordinating and implementing content to be used in multiple social channels, with a concentration on LinkedIn

Develop and implement client communications, including event, product, and campaign specific

Working collaboratively with sales to manage communications through the sales funnel including sales presentations, lead generation, and on-boarding materials.

Collaborate with PSS Retail Marketing in managing the corporate employee experience, working closely with Retail Marketing to understand corporate client employees.

Work closely with Institutional Services marketing partners to leverage best practices and new learnings

Work closely with manager to leverage and enhance an integrated channel platform, including digital and social media

 

Skills and experience:

 

Exposure to B:B or B:C marketing environment, with an understanding of meeting multiple audience needs

A strong mix of analytical skills, project management and strategic thinking with a demonstrated ability to drive business results

Experience leveraging data and insights to drive effective marketing programs

Strong written and verbal communication skills, including the ability to synthesize data and develop recommendations

Experience in integrated marketing and its channels: email, direct mail, print, events, etc., including a strong understanding of digital and social media

Understanding of CRM systems, knowledge of Salesforce helpful

Exposure to marketing automation platforms, knowledge of Marketo helpful

The ability to work within a matrix organization and collaborate on cross-enterprise initiatives a must

Results-oriented approach to success measurement and continuous improvement, ability to make sound decisions

College degree – BA/BS required.  And, a minimum 5-7 years of marketing & communication experience