Business Strategies

The comprehensive financial services offered at PSS meets all needs in three business sectors; individual and small business customers, institutional customers and corporate customers. This market division allows us to efficiently allocate our company resources to provide specialized services to all customers in each market sector. For the individual and small business customer sector, PSS implements digital multi-channel services where each specialized team handles independent tasks to increase efficiency. For institutional customers, PSS offers a dedicated team focused on investment management and business development. For the corporate customer sector, we provide a one-stop-shop service initiative with a dedicated specialist.

Consistent with PSS’ vision of being the most useful and ethical provider of financial services, globally, our primary strategy is to meet the financial service needs of our clients; our secondary strategy is to do so in a simplified organisational structure so that we can reduce our commission rates and fees. Our third strategy is to listen to what you want to achieve, not simply tell you what we can do for you.

Another important element of PSS’ strategy is the ongoing emphasis on combining people and technology in ways that facilitate the delivery of a full range of investment services while providing excellent value. People provide the client focus and personal touch that are essential in serving investors, while technology helps create services that are scalable and consistent. This combination helps PSS to both attract a broad spectrum of clients and deliver useful, relevant, value-added and growing array of investment, banking and lending products to them.

In serving these clients, PSS offers branch, telephonic and online service capabilities and an extensive product line. PSS’ networks of branches and regional telephone service centers are staffed with trained and experienced financial consultants focused on building and sustaining client relationships. In addition, PSS offers the ability to meet client trading and/or advice needs through a single ongoing relationship, even as those needs change over time. PSS also provides automated online and telephonic channels to provide quick and efficient access to an extensive range of information, research, tools, trade executions, and administrative services.

Competition in serving investors looking for an advisory relationship involves a variety of traditional brokerage, asset management, and wealth advisory firms. PSS’ believes that our competitive strengths in this arena revolve around our ability to provide all our clients with an individually tailored solution – ranging from occasional consultations to frequent contact that will create an ongoing relationship with a PSS Consultant or Investment Specialist.

For active traders, PSS primarily competes with deep-discount, online-focused firms as well as certain larger financial institutions. Our management believes PSS can continue to attract these investors because we combine highly competitive pricing and optimized trading tools with extensive service capabilities 80 including experienced, knowledgeable teams of trading specialists and integrated product offerings. PSS also offers active investors access to all essential trading tools, financial products, and investment advice available to help them manage their diverse and complex portfolios.

For our Corporate Services, PSS competes with investment banks, hedge funds and asset management companies. PSS’ management believes that our Corporate Services unit can maintain its market leadership position through a combination of superior service, scale, dedicated resources, and familiarity with the industry.

Overall, our management believes that PSS’ multichannel service delivery model of branch, phone and internet access is essential to its ability to compete effectively with the wide variety of financial services firms striving to attract clients and assets across the whole spectrum of investors. This way, PSS can offer personalized services at competitive prices while giving clients the choice of where, when and how they do business with us.